TB MC Qu. 10-116 (Algo) Pauley Company needs to determine.. Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $42 per unit. Additional Information is as follows: Fixed costs (total) $ 18 Overhead 19 General and administrative 12 Variable costs per Unit Direct materials Direct labor Overhead General and administrative $ 54,250 61,250 21 Using the variable cost method, what markup percentage to variable cost should be used? Multiple Choice O 61% O 66% 829 O 71% 70%