TB MC Qu. 10-117 (Algo) Hordel Company needs to determine... Hordel Company needs to determine a markup for a new product. Hordel expects to sell 5,000 units and wants a target profit of $92 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 24 Overhead $ 50,300 Direct labor 45 General and administrative 39,300 Overhead 25 General and administrative 26 Using the variable cost method, what markup percentage to variable cost should be used?