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TD Toiletries has developed an addition to its Lizardman Cologne line, tentatively named Eau de Toad Cologne. Unit variable costs are $3.25 for a 3
TD Toiletries has developed an addition to its Lizardman Cologne line, tentatively named Eau de Toad Cologne. Unit variable costs are $3.25 for a 3 ounce bottle. Heavy advertising costs in the first year would contribute to an overall fixed cost figure of $900,000. If the cologne is priced $18.50 per bottle, how many bottles of Eau de Toad must be sold to break even? What is the dollar sales figure for break even?
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