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teacher said 'You need to provide links to each item researched ' what can i do? 2.1 CASE STUDY Read the case study below and

teacher said 'You need to provide links to each item researched '

what can i do?

2.1 CASE STUDY

Read the case study below and complete the activities.

CASE STUDY

Coffeeville opened its doors to the public in Melbourne in 2009 which was opened by Siblings Rufus and Emma Belcastran who both trained and worked in the hospitality industry over the years.

They decided to pool their skills, knowledge and passion for quality to open Coffeeville in 2009. Since then, the Belcastrans have been providing quality products to the busy city population. The family-oriented siblings understand the importance of healthy communities and they endeavor to run a business that values and supports communities on a local and global scale.

Coffeeville supports community and serves certified fair trade coffee. Where possible, Coffeeville sources local ingredients and products and provides a friendly environment for staff and customers.

Coffeeville also aims to provide healthy choices and sources organic ingredients and products and provides vegetarian and gluten-free options.

CoffeeVille is gaining in popularity and getting very busy. The owners have appointed a manager to manage their shop and also an Accounts Manager to look after resources and budgets. The intention and plan of the owners were to expand and have several coffee shops in Melbourne. The owners had prepared an operational plan initially when it commenced however now due to the popularity the owners have decided to expand its business.

The owners have consulted with the managers and colleagues about opening another coffee shop in Melbourne. Based on this, they have asked the manager to prepare an operational plan.

A) Research all relevant documents of CoffeeVille from its website as below

http://coffeeville.simulations.australiantrainingproducts.com.au/and analyse these documents. For ease of use, some of these documents have already been downloaded for you. Document the documents and your findings in the space below. (Guide: Long)

Documents

Explanation

Business Plan

A written document that describes in detail how a business

usually a new oneis going to achieve its goals. A business plan

show a written plan from a marketing, financial and operational

viewpoint.

Marketing Plan

An operational document that outlines an advertising strategy

that an organization will implement to generate leads and reach

its target market. A marketing plan details the outreach and PR

campaigns to be undertaken over a period, including how the

company will measure the effect of these initiatives.

Operational Plan

To provide organization personnel with a clear picture of their tasks

and responsibilities in line with the goals and objectives contained

within the Strategic Plan. Basically, the Operational Plan is a plan

for the implementation of strategies contained within the Strategic

Plan.

Vision statement

An aspirational description of what an organization would like to

achieve or accomplish in the mid-term or long-term future. It is

intended to serves as a clear guide for choosing current and future

courses of action.

Mission statement

A brief description of why a company or nonprofit organization

exists. It explains what the company does, who it serves, and what

differentiates it from competitors. It's used to provide focus,

direction, and inspiration to employees while it tells customers or

clients what to expect from the business.

Policies and Procedures

Policies and procedures are designed to influence and determine all

major decisions and actions, and all activities take place within the

boundaries set by them. Procedures are the specific methods

employed to express policies in action in day-to-day operations of

the organization.

Risk management strategy

and plan

The identification, assessment, and prioritization of risks or

uncertainties followed up by minimizing, monitoring and

controlling the impact of risk realities or enhancing the opportunity

potential by applying coordinated and economical resources.

B) In order to set up a new coffee shop, research what would be the resource requirements.

You can refer to the following bloghttps://www.shopkeep.com/blog/coffee-shop-equipment-list for this task. You might also need to consult specialists responsible for setting up coffee shops and purchasing of equipment. List these below and explain why these would be needed. (Guide: Long)

Resources

Explanation

A High-Quality

Espresso Machine

Many typical coffee drinks that your customers are likely to order have an

element of espresso, either by itself or in combination with steamed milk,

so you'll need an excellent espresso machine.. High-Quality Espresso

Machine can make sure the coffee shop providing customers with access to

a nice, hot cup of good quality coffee at any time of the day and quickly.

Coffee Grinder

To ensures the ground coffee doesn't clump together, keeps the beans cool

while grinding and helps evenly distribute coffee in the basket. We can't

make a top espresso unless we have a good quality grinder. The right

grinder can make all the difference in the flavor profiles and the aroma of

your coffee or espresso.

Refrigeration

System

To keep food and drinks cold. Temperatures help food and drink stay fresh

longer. The basic idea behind refrigeration is to slow down the activity of

bacteria, so that it takes longer for the bacteria to spoil the food.

Containers, Pumps

and Assorted

Miscellaneous

The coffee shops necessitate the use of a large amount of beans and a huge

selection of drink toppings, you must have the hardware to effectively use

and store these items. This means pumps for all the syrups, boxes and

crates to conveniently store coffee beans near your coffee makers.

Ovens, Toasters,

and Devices Used

for Cooking

The coffee shop serves breakfast sandwiches, or at least bagels and

pastries. you'll need a reliable way to prepare your food quickly, so as not

to hold up the efficiency of your operation.

Security System

Every mercantile business needs an excellent system to deter crime in and

around their business. This may include security equipment such as

cameras, burglar alarms (both in the coffee shop and on the front and back

doors).

There are a wide variety of choices on the market for security products and

surveillance equipment. You'll want to find a company that will oversee

installation and has experience and expertise preventing crime near your

business.

Freezers and Cold

Product Storage

The coffee shop serves food and drink combinations. Frozen food is a good

choice because it's easy to store and has a long shelf life. A selection of

frozen food that can be flash-baked in the oven should be kept up front for

baristas to have easy access for orders. Then you'll need freezers, both in the front of your coffee shop where your baristas work, as well as in the

back where inventory is stored

POS System and

Related Hardware

Without an efficient and reliable point of sale system, the business can be

slowed down by lags in payment processing, poor inventory management and

untimely services and repairs. Especially POS is cloud-based, you won't have

to worry about tracking your data or inventory because the system will help

you do it all.

Dishwasher

It improves availability of flatware, glasses and kitchen dishes for coffee shop

rushes. It increases efficiency of labor and kitchen space. It saves time by

washing multiple dishes in a short time frame.

Financial resources

The financial resources that coffee shop owner have consist of the money they

want to invest in order to start a business. If someone wants to start their own

coffee shop, they need to make sure that the money that is available to spend

is enough. This is how they will succeed in having a dynamic and productive

business.

Rental premises

Rental premises mean the entire property owned by the Landlord on which

the rental unit in which the Tenant resides is located, inclusive of all buildings,

and rental units, and open and other areas on the property.

Human resources

Human resources is the set of the people who make up the workforce of an

organization, business sector, industry, or economy. Similar terms include

manpower, labour, personnel, associates or simply people.

Resource Description COST

A High-Quality

Espresso Machine

Samsung ag2 FARA $2130
COFFEE GRINDER Phillips EP220/10 $621
Refrigeration system Samsung RT22 FARA $603.8
containers, pump

DZ43 cylinder 5 containers

pump

$5 Per container

$49.90 for pump

oven toaster and device used for cooking Aerogaz HL $70
security system CCTV camera xiami 1080p $40
freezer Samsung RT22 Z $2000
POS $45 per piece
dishwasher PHILLIPS EP43/8 $2500
financial resources total cost required $13000
rental premises per month $4000
human resource LABOURER $50 per day

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