Team Case Analysis Assignment (Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy)

ASSIGNMENT QUESTIONS

Your written report should address the questions listed below:

1. What is your evaluation of what Rosenfeld has done so far? What grade do you give Irene on a scale from 1 to 10? Why?

2. What has been achieved at Mondelez since Irene Rosenfeld took over as CEO? In particular:

a. What legacy did she have to build on when she came into Kraft? b. What was the most difficult aspect of her decisions? The easiest? c. Do you agree with the sequencing of her corporate strategy? Is there anything you would have done differently? If so, why?

3. How far along is Mondelez in its corporate transformation? What remains to be done? Is the strategy consistent with the changing structure of the CPG industry?

4. As you reflect on Rosenfeld's decade-long transformation, what do we learn about how to execute a corporate strategy? Can it be planned in advance? How much should it be driven by market pressures and opportunities? How do you most effectively deal with corporate activists?

Please thorough answers; it helps with my understanding thanks1