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TechBrew, a prominent coffee company, recently introduced a new line of cold brew coffees aimed at the millennial market. If a consumer holds associations like
TechBrew, a prominent coffee company, recently introduced a new line of cold brew coffees aimed at the millennial market. If a consumer holds associations like "smooth flavor" and "keeps me energized," then TechBrew has a favorable
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel Jr.
8th edition
470533021, 978-0470533024
