Technology advancement now allows consumers to shop online and offline, creating opportunities for an omnichannel strategy. Imagine you are a Social Media Marketing Coordinator for a new bakery brand, ‘Nice Bake’, which has a retail store in the north of Singapore and also an online store that serves island-wide.

Briefly explains your understanding of what is an omnichannel strategy. In addition, detail at least two (2) omnichannel-strategic initiatives for “Nice Bake