Technology can be very disruptive to established industries (think of radio, taxis, cameras). So, companies' strategies must change and evolve to prosper or just to survive. The automotive industry is a great example of an industry that undergoing huge changes. The shift to semi-autonomous cars is happening much faster than was predicted just a few years ago. It has become imperative for big auto companies to be ready for the shift by building (in house development), borrowing (collaboration or joint venture) or buying (acquisition) these new capabilities.

Read this Research Brief from CB Insights:40+ Corporations Working On Autonomous VehiclesLinks to an external site.

Will it be an existing car company or a disrupter from Silicon Valley?