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Technology has opened many doors. Just one of those doors for businesses large or small is the ability to launch and sustain a presence in

    • Technology has opened many doors. Just one of those doors for businesses large or small is the ability to launch and sustain a presence in the global market. However, this is easier said than done. An organization must be cautious and considerate of aspects such as the culture, religion, and market conditions, to name a few. As you may have likely assumed, in order to achieve a successful boundary crossing expansion, a strategy is needed. Assignment Instructions This week, as in the week’s prior, you will be looking to your chosen organization to reflect on the assignment instructions. However, if the organization you have chosen has not taken part in a global expansion, you will be able to refer to a similar organization within the same industry for this assignment. A multitude of strategies were discussed in the chapter. Describe which of the three international strategic approaches were used by the company as well as the reasoning behind the expansion. Discuss the pros and cons of this strategy in relation to the results of the expansion.

 

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Global Strategy A global strategy involves treating the world as a single market and standardizing products marketing and business operations across different countries The goal is to achieve economie... blur-text-image

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