Technology is instrumental and when new, innovative programs emerge for businesses, managers should ( not consider or waste time on technology. If profits are stable and paying the bills, the company should save their funds and not stray from what it working. purchase new technology as soon as possible, before the competition makes the first move and gains sales before their company even has it. buy the new programs quickly before the price increases and the organization's technical operating system requires updating it anyway. research and find out about it, evaluate it, and how it applies to their company to decide whether to purchase and adapt it for their firm.