Ted Richards is an analyst at an investment advisory firm. Richards proposes to use a twostage dividend discount model (DDM) to value the stock of Essendon Company. Essendon currently pays an annual dividend of $1.25 per share. The stock is currently selling for $36 per share. Richards estimates that the dividend will grow at a rate of 12% per year for the next 3 years and then at 5% per year thereafter. 

Using 11% as the required rate of return, compute the two-stage DDM value of Essendon’s stock and indicate whether the stock is under-priced, fairly priced or overpriced.