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Ted Rogers School of Information Technology Management ITM 618: Business Intelligence and Analytics (Fall 2023) Final Course Project Deadline: Monday December 4, 2023 Marketing for

Ted Rogers School of Information Technology Management ITM 618: Business Intelligence and Analytics (Fall 2023) Final Course Project Deadline: Monday December 4, 2023 Marketing for the Banking System This final course project could be done as a group or individually. If you decide to work on this project as a group, each group can have 2, 3, or 4 members (but no more than 4 members is allowed). If you work on this project in a group, your group members MUST be from the same section of the course. The problem for this course project is related to direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict whether the client subscribes a term deposit or not. The target class is the last attribute (subscribed) and has two values (yes and no). The training set is in trainset.csv and the test set is in testset.csv. The dataset contains subscribed (yes) and unsubscribed (no) customers. Attribute Information: 1. age (numeric) 2. job: type of job (categorical: 'admin.', 'blue-collar', 'entrepreneur', 'housemaid', 'management', 'retired', 'self-employed', 'services', 'student', 'technician', 'unemployed', 'unknown') 3. marital: marital status (categorical: 'divorced', 'married', 'single', 'unknown'; note: 'divorced' means divorced or widowed) 4. education

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