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Teh Teratai Sdn . Bhd . involved in making and distributing its herbal tea product, Hebat inBandar Tengah. Its annual fixed cost is RM 1

Teh Teratai Sdn. Bhd. involved in making and distributing its herbal tea product, Hebat inBandar Tengah. Its annual fixed cost is RM162,000, where RM130,000 is for theadministration and distribution effort involved in selling the products. The sales manager istargeting a total of 35,000 boxes would be sold per year. The variable cost for processing isRM2 per box and its variables sales expense is 30 percent of the selling price. There will beno administrative cost incurred. The management is targeting a profit of RM160,000 for thecurrent year. (a) Based on the above information, determine the selling price of one box of Hebat. (b)There are several reasons for cost-based approach of a product to become popular andimportant in pricing decision. Discuss these reasons.

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