Question
Television is perceived as a medium for older people, but an IMC strategy would see the different media activities working together. In what circumstances
Television is perceived as a medium for older people, but an IMC strategy would see the different media activities working together.
In what circumstances would TV advertising seem to work well when combined with social media? (5 marks)
What are some examples of when advertisers have used these two media options together? (5 marks)
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In what circumstances would TV advertising seem to work well when combined with social media 1 Launching a New Product When launching a new product using TV advertising combined with social media can ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
