Television (Network & Cable) It costs $75,00K to create a commercial. For $2,000,000, a network(ABC, NBC, CBS, Fox*] will give you 10 national spots for a 2 week period. You can run on any television network or you can run on cable (see choices below). Network TV For $2,000,000, a network (ABC, NBC, CBS, Fox* ) will give you 10 national spots aired over a 2 week period. Two spots will run during prime time although there is no guarantee what program you'll get. Total TV Guaranteed Viewers Frequency Networks HHLDS Avo Rating par airing # alrings (10) CPM (X) Network* 120,000,000 B Cable TV For $750,000 a cable station will give you 10 national spots alred over a 2 week period. Two spots will run during prime time although there is no guarantee what program you'll get. Total TV Guaranteed # of viewers Frequency Cable Stationa HHLDS Avg Rating par airing 10X CPM (x) (x) Home & Garden 120,000,000 1 1,200,000 12,000,000 $ 62.50 MTV 120,000,000 3 X X ESPN 120,000,000 2.5 X CNN 120,000,000 3.1 Bravo 120,000,000 2.1 Spike 120,000,000 1.7 History 120,000,000 1.5 Nick 120,000,000 2.7 TLC 120,000,000 Lifetime 120,000,000 2 Cartoon Network 120,000,000 1.9Radio FM OPTION It costs $15K to create a radio commercial. For $250K you can get your commercial run in major cities on FM The commercial will run a total of 30x over a 1 month period You are guaranteed half of the spots will be during morning drive time. Radio Guaranteed # Viewers Frequency Markets Total Radio Audience Avg Ratings Per Air OPM (x) (x) New York 15,867,400 11 1,745,414 52,362,420 $ 4.77 Los Angeles 11,044,200 X X Chicago 7,878,000 12 X X Philly 4.517,800 X X X Atlanta 4,385,000 11 X Chicago 7,878,000 X X San Francisco 6,264,600 10 AM OPTION It costs $15K to create a radio commercial. For $150K you can get your commercial run in 4 major cities on AM NY, LA, MI, DC. The commercial will run a total of 70x over a 2 month period. The commercial will be evenly distributed among the cities. You are guaranteed that 50 of the spots will be during morning drive time. Radio Total Listeners Population Avg Rating # of Listeners 70x com () 10,000,000 4 XMedia Plan 2021 Total V Creative Media Jan Feb Mar April |May June July Aug Sept Oct Nov Dec Total Media Discounts Cost Total Magazines Network TV ABC Cable Newspapers Radio Intemet Social Media Outdoor Events TotalMagazines It costs $10K to design a full page magazine ad. Design costs are not used to calculate CPM Run 3x or more in one magazine for a 15% volume discount. Out of Magazine Circulation CPM Pocket (X) Cosmopolitan 2,709,496 $ 68 X People 3,475,000 97 X Redbook 2,200,000 50 X Maxim 2,157,234 50 X Martha Stewart 2,050,000 92 X Sports Illustrated 1,500,000 55 X Instyle 1,571,433 fa 68 X Teen Vogue 1,500,000 $ 109 X Vogue 1,112,917 $ 70 X US Weekly 1,950,000 124 X Real Simple 2,200,000 $ 58 X Business Week 1,000,000 $ 48 X Time 2,500,000 48 X In Touch 425,000 $ 137 X O Magazine 2,105,000 $ 56 X Shape Magazine 1,553,545 23 X Entertainment weekly 1,725,000 $ 131 XNewspapers $10K to create a full page ad. You can run weekly Run 3x or more for a 15% discount. Out of Newspapers Circulation CPM $ Pocket (X) NY Times 671,000 70 X LA Times 350,000 65 X Washington Post 525,000 55 X The Wall Street Journal 425,000 75 X Philadelphia Enquirer 275,000 60 X Boston Globe 278,000 65 X Chicago Tribune 350,000 70 X USA Today 450,000 65 X Internet - Cost of Banner includes creation of ad Impressions Cost Internet Site CPM Per Month CPM $ Of Banner (x) Yahoo 30,000,000 2.5 X Google 28,000,000 2.8 X People 15,000,000 2.75 X Facebook 25,000,000 7.19 X Twitter 30,000,000 5.92 X Linkedin 20,000,000 8.39 X Instagram 30,000,000 7.91 XOther Advertising Outdoor - $250K for a billboard for 6 months in 5 major cities (not including NYC) Outdoor - $1,000,000 for a Times Square Billboard, 6 mos. Events - $10,000 per city Product Placement - $250K for a major motion picture or sitcom Pinterest Promotion- $5,000 for 1 month Instagram Promotion - $5,000 for 1 month