Television (Network & Cable) It costs $75,00K to create a commercial. For $2,000,000, a network(ABC, NBC,CBS,Fox*) will give you 10 national spots for a 2 week period. You can run on any television network or you can run on cable (see choices below). Network TV For $2,000,000, a network (ABC,NBC,CBS,Fox") will give you 10 national spots aired over a 2 week period. Two spots will run during prime time although there is no guarantee what program you'll get. Total TV Guaranteed Viewers Frequency Networks HHLDS Avg Rating per airing # airings (10) CPM (X) (X) (X) Network* 120,000,000 8 X X XCable TV For $750,000 a cable station will give you 10 national spots aired over a 2 week period. Two spots will run during prime time although there is no guarantee what program you'll get. Total TV Guaranteed # of viewers Frequency Cable Stations HHLDS Avg Rating per airing 10x CPM (x ) (xx) (X) Home & Garden 120,000,000 1,200,000 12,000,000 $ 62.50 MTV 120,000,000 3 X X X ESPN 120,000,000 2.5 X X CNN 120,000,000 3.1 X X Bravo 120,000,000 2.1 X Spike 120,000,000 1.7 X X History 120,000,000 1.5 X Nick 120,000,000 2.7 X X TLC 120,000,000 3 Lifetime 120,000,000 2 X Cartoon Network 120,000,000 1.9 X XFM OPTION It costs $15K to create a radio commercial. For $250K you can get your commercial run in major cities on FM The commercial will run a total of 30x over a 1 month period You are guaranteed half of the spots will be during morning drive time. Radio Guaranteed # Viewers Frequency Markets Total Radio Audience Avg Ratings Per Air 30x CPM (X) (x) (x) New York 15,867,400 11 1,745.414 52,362,420 S 4.77 Los Angeles 11,044,200 10 X X X Chicago 7,878,000 12 X X X Philly 4,517,800 10 X X X Atlanta 4,385,000 11 X X X Chicago 7,878,000 9 X X X San Francisco 6,264,600 10 X X XAM OPTION It costs $15K to create a radio commercial. For $150K you can get your commercial run in 4 major cities on AM NY, LA, MI, DC. The commercial will run a total of 70x over a 2 month period. The commercial will be evenly distributed among the cities. You are guaranteed that 50 of the spots will be during morning drive time. Radio Total Listeners Population Avg Rating # of Listeners 70x (X) com (x) 10,000,000 4 X X X