Television, newspapers, the Internet, and magazines are just a few of the forms of which are vehicles that might transmit the marketer's message. communications media advertising messages copy points marketing tactics product concepts This step of the 7 Steps in Planning \& Executing an Ad Campaign utilizes marketing research to determine the receivers of the ad campaign Identify target audience (TA) Set advertising objectives Determine the advertising budget Convey the message Evaluate and select media Create advertisements Assess advertising impact Media schedule comprised of gapped, equally weighted periods of advertising (for example4 weeks @ 100 GRPs/week, then 4 weeks @ zero GRPs/week, then 4 weeks @ 100 GRPs/week, then 4 weeks @ zero GRPs/week) Continuous Pinging Pulsing Flighting Undulating The relevance dimension which involves producing creative which offers positive reinforcement. transformational informational The role of in the creative development process requires a willingness to generate ideas mostly by trying new things. apply their imaginations by rearranging, turning things upside down, stirring things up. They do not care about what people expect from them. Explorers Scouts Judges Warriors Artists Copywriters and art directors assume this role in the creative idea development process. They adopt an "insight outlook" - assume they information they need is out there Warrior Prosecutor Judge Explorer Artist