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Television Radio Newspaper Audience per advertisement 1 0 0 , 0 0 0 2 0 , 0 0 0 4 0 , 0 0 0
Television
Radio
Newspaper
Audience per advertisement
Cost per advertisement
$
$
$
Maximum media usage limitation
Suppose that the production budget is limited to $ We are limited to run at most Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.
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