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Television Radio Newspaper Audience per advertisement 1 0 0 , 0 0 0 2 0 , 0 0 0 4 0 , 0 0 0

Television
Radio
Newspaper
Audience per advertisement
100,000
20,000
40,000
Cost per advertisement
$1,700
$290
$520
Maximum media usage limitation
15
25
13
Suppose that the production budget is limited to $43,000. We are limited to run at most 41 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.

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