Tell Me Why Inc. (TMY Inc) is a software company that has developed a program called Xplore Regular that helps marketing managers simulate various scenarios and understand the profitability implications of marketing strategies. There is already an existing program @Risk which does similar analysis and sells for $299.00. However TMY has developed several industry specific customized versions called Xplore Custom, which enables marketing managers to make specific assumptions that are more relevant to their industries. Trial users at large companies have on average stated that they are willing to pay as much as $1000.00 extra to have the customized version. Trial users et small businesses on average say they are willing to spend $500.00 extra for the customized version. What is the reference value for Xplore Regular? O $299 O $201 o $101 O $500