1. Temax realtor company advertises for its business through television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

Constraint	Television	Radio	Online
Audience per advertisement	100000	18000	40000
Cost per advertisement	1800	300	600
Maximum media usage	12	16	12

To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 20% of the total number of advertisements authorized.

1. If the promotional budget is limited to $17600, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? (Dont worry if your answer is in decimals).
2. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?