Template 1: Report on marketing mix Introduction: Fsdfsdfjhfjhf Hjhighjhf Our products/services: Key characteristics of the products and/or services: significance to the market. Task requirements for establishing, implementing, and monitoring marketing mix. Pricing variables and determine their effect on demand. Potential customer bases for the existing products and/or services. Key market pressure points. Four (4) marketing mix components. How each element of marketing mix will be used. Effects of the following marketing mix components on each other and relative importance to the customer base. customer service levels Distribution Pricing Promotion. Selected appropriate marketing mix.above aCthltleS. This activity requires you to prepare a report on the marketing mix for Online Media Solutions. The report must task into consideration the following: - Key characteristics of the product or services provided by the organisation - Promotion methods - Pricing policy - Channels of distribution To prepare a report on marketing mix, you are required to: - Follow the steps given below. - Complete Template 1. - Follow the guidelines provided when preparing the report. - Submit the completed report on the marketing mix to the trainer/ assessor. Step 1: Determine the task requirements. - Identify the existing products/services of the organisation. - Determine the key characteristics of the products and/or services and their signicance to the market. - Determine task requirements for establishing, implementing, and monitoring marketing mix. Step 2: Examine the impact of pricing policy, promotional methods, and distribution channels on marketing outcomes. - Review pricing policy and evaluate the pricing variables and determine their effect on demand. Step 3: Identify potential customer bases and key pressure points - Review the existing products and/or services. . Determine the potential customer bases for the existing products and/or services. - Determine the key market pressure points. Step 4: Establish the four (4) marketing mix components. Determine how each element of the marketing mix will be used. Step 5: Test the effects of the following marketing mix components on each other and their relative importance to the customer base: - customer service levels - distribution - pricing - promotion. Step 6: Select an appropriate marketing mix based on the analysis of Step 1 to Step 3. Guidelines for pr_eparing a report on marketing mix for Online Media W . Report on marketing mix must be prepared using Template 1. - To develop a report on the marketing mix, you must complete the steps given above. - The report on marketing mix must include the following: 0 Introduction to the report. 0 Existing products! services of the organisation. 0 Key characteristics of the products and/or services and their signicance to the market. 0 Task requirements for establishing, implementing, and monitoring marketing mix. 0 Pricing variables and determine their effect on demand. 0 Potential customer bases for the existing products and/or services. 0 Key market pressure points. 0 Four (4) marketing mix components. 0 How each element of marketing mix will be used. 0 Effects of the following marketing mix components on each other and relative importance to the customer base: - customer service levels - distribution - pricing - promotion. 0 Selected appropriate marketing mix