Template for Case Write-up
3 pages minimum required, single line spacing, normal margins, max 12 pt font size.
(Title of the Case)
INTRODUCTION (5 Points)
Company History
Timeline which led to the problem if necessary
Any other fact or figure important for introducing the company.
ISSUES/PROBLEMS (20 Points)
Identify and describe all the problems faced by the company
You can bullet point the problems (with description)
SOLUTIONS (Taken by the company) (15 Points)
Solutions taken by the company to solve the above mentioned problems
EVALUATION OF SOLUTIONS/ANALYSIS (20Points)
Evaluate the solutions taken by the company based on your understanding of the concepts from the chapter.
Give a diagram (if it enhances your point)
For example: Think about advantages/disadvantages of the each solution
RECOMMENDATIONS (15 Points)
Your recommendations based on above analysis of the solutions
CONCLUSION (15 Points)
Conclusion of the case study
Summarize the above text in few sentences
REFERENCES (10 Points)
Cite all the references using APA style.
Che Atawionym 1 of 2 BUSINESS PROBLEM SOLVING CASE Can This Bookstore Be Saved? Borders Group (including any former Waldbooks While thered them branded as Borden Expe) liquidate and tied to deatheworth of the word closed all of its locations in the second half of 2011. The that one would be stretches previous year had already see the demise of Dutodiscounting priborato come Barnes & Noblessidiary since 1987. Since 1991, took 2009 whether even maar bookstore chains bare bees while puch to finally www book down to all, and may 300 woes to just over 2200 in der weed in October, more than two 2011 years the Amazonically, as 1 AN Still in the leader wer 20 years of dominati, ha pared with some case Barnes & Noble was often painted as the ball driving Media develop a proper the Recht both replonal chain and all independent bookstores but it had the project in 2003 become theater out of business with its aggressive pricing tactics and par to be any my init. Now we unbeatable inventory Before e-commerce reshaped the finale e-books, and landscape, its superstore forced alle rivals into to enhance the rating experime "most titles offered" wars. Asmaller chain struggled Critically well in the Nobegao snage to keep pace, apport from publishe was not forth matter the indle wieder coming. This short-term, bottom line tegy would warya Dhing the price come back to host publishers and leasing a Wily model , BAN BAN kicked around the idea of selling books iniment. Amare quickly by experimenting with Triste, a 1980s Webmail proto the Kindle to 5139 grande type, willing books on CompuServin the mid-1990s, and wild Kindle within 50 opening online shop on MOL However, it was not below the Nook until 1997, fully two years after the rival of Am. W such as Apple Google og that it lounched its first Website Duta from all with the River Say and in 2012 whe emerging e-commerce markets now verifies that booke 7pviding additional competition, the shade dealintal educt to draw in time byers fured the former och BAN was already behind the curve to vive in the tech Amazon, launched initially an online book. The aim to be the upended the title war. While BN might be able to book with the store the com oferowe 200,000 titles in its brick-and-morte, able to developing carting Amazon offered an inventory limited only by publisher wet puring and all peathe availability. She financial moves, including willing device des compta 50% of its Internet et operation to Germania Betel to the of the chainbat mann in 1993, kepBAN in the game. Bestablished of both and the scenes new industry standard of 750,000 titles hand and Million, with approximately 250 bged that it could procure evet million w.- M359 and cost print, and are books for comes from plin. en compte However, Amazon continued to trumpai While still depends on the physical trial tion. When Nached its online in motors to drive the book is 1992, several months after taking barbe.com hee of different color. The book public and refurbishing in cash reserves. It was again every different book playing catch up with Aman, which had pered the Comes who visit BAN Why the gal concept a year earlier hoof every pical book, but boken In carly 2008 when B&N purchased Fiction, make more money print books the books of the best electronic book proprietors in North while having a competit cadere America, was pain behind the technology Curve cally vying for market that came Amazon had ready unveiled its kindle ederico Morcover, it is not the talen montarlier. What's mor. Ama would offer New the book Content York Times bestsellers and other populare books for Since the price with all that is die less than 50 come with Amazon.de scar cost, with profits derived from the sale of digital ndio books, bring trafficole content, including e-books, videos, and social pring places. The book pamer Once Amamin had wong all the profit could the more likely rate wille wede from Kindle hardware, it quickly mannerede denied B. Dato Con Books and Bad BN adding apps and apps and aggressively panging the only maille ring any of acros platform strategy. It began marketing ebook ical booksBeck polises pils for tablets, smartphones, and swing Android, Withou BAN, they can be tradis Windows, and OS X operating system. Moreover, Amanden for that happen Amano, long with Apple, and the compete Afore books de pad Kobo, are global competitie BN boss directly wing books 106 tamation Systems in the Digital ncar cost, with profits derived from the sale of digital and audio books, bring traffic into malls, and serve as content, including e-books, music, videos, apps, and socialthering places. The more visibility a book hus, games. Once Amazon had wrung all the profit it could the more likely readers will want to purchase it. With the from Kindle hardware, it quickly maneuvered into demise of B. Dalton, Crown Books, and Borders, B&N is adding apps and app features and aggressively pursuing the only retailer offering an extensive inventory of phys a cross-platform strategy. It began marketing its ebooks Scal books Book publishers need a physical presence for tablets, smartphones, and PCs using Android, Without BN, the likely candidate to fill the void is Windows, and OS X operating systems. Moreover, Amazon, and publishers are not eager for that to happen. Amazon, along with Apple, and another competitor Amazon's goal for ebooks is to cut out the publishers and Kobo, are global competitors, BAN is not publish books directly selling books at an extremely steep Despite spending hundreds of millions of dollars to discount to drive sales Kindle devices. Editors, compete with Amazon.com Inc. and Apple Inc. in the publicists, and other cities within the publishing besi market for tablets and e-readers, B&N continued to lose View Amazonas nomy Selling books at money on the Nook, as well as e-book market share Amescontod prices is not enable business Analysts est in 2011 thut B&N controlled appet model for publishers in the long term. mately 27% of the US digital book market while IBAN is to serve most capitalize its profitable Amazon led with 60%. Since then, Amazon has beld retail stores, develop small, local community based shops. steady, and B&N has steadily coded ground to Apple expand digital content lead the digital action market B&N's digital book market share las dropped to 25%, and and develop marketing techniques to drive e-book readers is still falling to purchase prise books BAN has been experimenting On June 25, 2013 B&N ambonced that losses its with ways to drive traffic to its physical stores. Por Nook digital business more than doubled in the quarter cumple, if you connect to a Wi-Fi network in a B&N ending April 27, 2013, wiping out profits generated at its store with your Nook, you can get free extras in many bookstores. As a result, the company decided to stop apps and like Angry Birds, where you can unlocka producing its own color tablets in favor of co-branded bon character that normallycosa dollar. B&N has devices made by third-party manufacturers. Barnes & also apanded its space for toys and games, which Noble will continue to design and make its own black have higher pret marin, while reducing the range of and-white Nook e-readers, which account for the book titles ocks. There are also plans to experiment majority of its e-book sales. But with e-reader sales with lightly resin malls Although that declining, it is unclear how competitive Barnes & Noble strategy is boosting the company's bottom line, publishers can be long term without its own presence in the tablet way it may also drive book loves to Amazon.com Inc. market, which is forecast to keep growing which is plysical book sales are still growing B&N retail store closings continued to outpuce new store What will the future hold? Will BN be able to openings as had been the case since 2009. CHO Michael das a digital company and is there a future for its Klipper projected a net indoction of one-third of brick and tastes Is there a way for e-books to help stores over the next decade, reducing the total by shout 20 sell print books jest sprint books have stimated stores per year until between 450 und 900 min demand for their dipital version! Although B&N has While BRN has its back against the wall, it does have made a spirited effort to revamp its business and go to multipronged strategy for survival. Irfaces a principal to-toe with a techn. it's possible that it might be opponent with an estimated value 121 times higher than to all wonder for the storied bookseller its own (B&N has a market capitalization of $1.062 bellion Amaro's is $121.5 bilion). But it also has alles wat Publishing companies have a vested interest in BANS the way survival Physical bookmakers are indispensable for us. We effectively marketing and selling books Bookstore spore Dude way. A www publisher sales with the browsing effect" Surveys show the thatjast one-third of bookstore visitors who make a M. Lunde, Mhes, 2012 purchase walked in with a specific book in mind. Show According to Madeline McIntosh, Random House and we dent of sales operations, and digital, a bookstore's display the space is one of the most valuable places that exist for them. The Mouth hote. communicating to the consumer that a book is a big deal Wall Tiles Brick-and-mortar retail stores are not only essential for Yankee Peeling line selling physical books, but also stimulate sales of books Name Template for Case Write-up 3 pages minimum required, single line spacing, normal margins, max 12 gt font size. (Title of the Case) INTRODUCTION (5 Points) Company History Timeline which led to the problem if necessary Any other fact or figure important for introducing the company. ISSUES/PROBLEMS (20 Points) Identify and describe all the problems faced by the company You can bullet point the problems (with description) SOLUTIONS (Taken by the company) (15 Points) Solutions taken by the company to solve the above mentioned problems Name EVALUATION OF SOLUTIONS/ANALYSIS (20 Points) Evaluate the solutions taken by the company based on your understanding of the concepts from the chapter. Give a diagram (if it enhances your point) For example: Think about advantages/disadvantages of the each solution RECOMMENDATIONS (15 Points) Your recommendations based on above analysis of the solutions CONCLUSION (15 Points) . Conclusion of the case study Summarize the above text in few sentences REFERENCES (10 Points) Cite all the references using APA style. 7:06 vil : - Can this Bookstore be saved.pdf BUSINESS PROBLEM SOLVING CASE Con This Bookstore the Saved mer of the per la www dows 20. .. . - www. b. www. yeneral - es wide www.in rein, de www.M. . , Wiesbaden www . --- B. tart Times therstantias salute teeth - The Mer A. www materiales de Awww, m. Healer aa aa Oh, I HAN yaathats Arty has , aalue 7:06 vil : ( Can this Bookstore be saved.pdf 2 of 2) MR POP . wmv them and www w form ABANG BANG Wwwmode te has an medlem As a . a tree, has Watra, CA X Mama - Bios, patai would make a . Arendal , MAN E " MS-MAN - whe - ba www www ria, AN CHOM HANSI wake which Nutries ANN alie- www - is in Hist RISER Che Atawionym 1 of 2 BUSINESS PROBLEM SOLVING CASE Can This Bookstore Be Saved? Borders Group (including any former Waldbooks While thered them branded as Borden Expe) liquidate and tied to deatheworth of the word closed all of its locations in the second half of 2011. The that one would be stretches previous year had already see the demise of Dutodiscounting priborato come Barnes & Noblessidiary since 1987. Since 1991, took 2009 whether even maar bookstore chains bare bees while puch to finally www book down to all, and may 300 woes to just over 2200 in der weed in October, more than two 2011 years the Amazonically, as 1 AN Still in the leader wer 20 years of dominati, ha pared with some case Barnes & Noble was often painted as the ball driving Media develop a proper the Recht both replonal chain and all independent bookstores but it had the project in 2003 become theater out of business with its aggressive pricing tactics and par to be any my init. Now we unbeatable inventory Before e-commerce reshaped the finale e-books, and landscape, its superstore forced alle rivals into to enhance the rating experime "most titles offered" wars. Asmaller chain struggled Critically well in the Nobegao snage to keep pace, apport from publishe was not forth matter the indle wieder coming. This short-term, bottom line tegy would warya Dhing the price come back to host publishers and leasing a Wily model , BAN BAN kicked around the idea of selling books iniment. Amare quickly by experimenting with Triste, a 1980s Webmail proto the Kindle to 5139 grande type, willing books on CompuServin the mid-1990s, and wild Kindle within 50 opening online shop on MOL However, it was not below the Nook until 1997, fully two years after the rival of Am. W such as Apple Google og that it lounched its first Website Duta from all with the River Say and in 2012 whe emerging e-commerce markets now verifies that booke 7pviding additional competition, the shade dealintal educt to draw in time byers fured the former och BAN was already behind the curve to vive in the tech Amazon, launched initially an online book. The aim to be the upended the title war. While BN might be able to book with the store the com oferowe 200,000 titles in its brick-and-morte, able to developing carting Amazon offered an inventory limited only by publisher wet puring and all peathe availability. She financial moves, including willing device des compta 50% of its Internet et operation to Germania Betel to the of the chainbat mann in 1993, kepBAN in the game. Bestablished of both and the scenes new industry standard of 750,000 titles hand and Million, with approximately 250 bged that it could procure evet million w.- M359 and cost print, and are books for comes from plin. en compte However, Amazon continued to trumpai While still depends on the physical trial tion. When Nached its online in motors to drive the book is 1992, several months after taking barbe.com hee of different color. The book public and refurbishing in cash reserves. It was again every different book playing catch up with Aman, which had pered the Comes who visit BAN Why the gal concept a year earlier hoof every pical book, but boken In carly 2008 when B&N purchased Fiction, make more money print books the books of the best electronic book proprietors in North while having a competit cadere America, was pain behind the technology Curve cally vying for market that came Amazon had ready unveiled its kindle ederico Morcover, it is not the talen montarlier. What's mor. Ama would offer New the book Content York Times bestsellers and other populare books for Since the price with all that is die less than 50 come with Amazon.de scar cost, with profits derived from the sale of digital ndio books, bring trafficole content, including e-books, videos, and social pring places. The book pamer Once Amamin had wong all the profit could the more likely rate wille wede from Kindle hardware, it quickly mannerede denied B. Dato Con Books and Bad BN adding apps and apps and aggressively panging the only maille ring any of acros platform strategy. It began marketing ebook ical booksBeck polises pils for tablets, smartphones, and swing Android, Withou BAN, they can be tradis Windows, and OS X operating system. Moreover, Amanden for that happen Amano, long with Apple, and the compete Afore books de pad Kobo, are global competitie BN boss directly wing books 106 tamation Systems in the Digital ncar cost, with profits derived from the sale of digital and audio books, bring traffic into malls, and serve as content, including e-books, music, videos, apps, and socialthering places. The more visibility a book hus, games. Once Amazon had wrung all the profit it could the more likely readers will want to purchase it. With the from Kindle hardware, it quickly maneuvered into demise of B. Dalton, Crown Books, and Borders, B&N is adding apps and app features and aggressively pursuing the only retailer offering an extensive inventory of phys a cross-platform strategy. It began marketing its ebooks Scal books Book publishers need a physical presence for tablets, smartphones, and PCs using Android, Without BN, the likely candidate to fill the void is Windows, and OS X operating systems. Moreover, Amazon, and publishers are not eager for that to happen. Amazon, along with Apple, and another competitor Amazon's goal for ebooks is to cut out the publishers and Kobo, are global competitors, BAN is not publish books directly selling books at an extremely steep Despite spending hundreds of millions of dollars to discount to drive sales Kindle devices. Editors, compete with Amazon.com Inc. and Apple Inc. in the publicists, and other cities within the publishing besi market for tablets and e-readers, B&N continued to lose View Amazonas nomy Selling books at money on the Nook, as well as e-book market share Amescontod prices is not enable business Analysts est in 2011 thut B&N controlled appet model for publishers in the long term. mately 27% of the US digital book market while IBAN is to serve most capitalize its profitable Amazon led with 60%. Since then, Amazon has beld retail stores, develop small, local community based shops. steady, and B&N has steadily coded ground to Apple expand digital content lead the digital action market B&N's digital book market share las dropped to 25%, and and develop marketing techniques to drive e-book readers is still falling to purchase prise books BAN has been experimenting On June 25, 2013 B&N ambonced that losses its with ways to drive traffic to its physical stores. Por Nook digital business more than doubled in the quarter cumple, if you connect to a Wi-Fi network in a B&N ending April 27, 2013, wiping out profits generated at its store with your Nook, you can get free extras in many bookstores. As a result, the company decided to stop apps and like Angry Birds, where you can unlocka producing its own color tablets in favor of co-branded bon character that normallycosa dollar. B&N has devices made by third-party manufacturers. Barnes & also apanded its space for toys and games, which Noble will continue to design and make its own black have higher pret marin, while reducing the range of and-white Nook e-readers, which account for the book titles ocks. There are also plans to experiment majority of its e-book sales. But with e-reader sales with lightly resin malls Although that declining, it is unclear how competitive Barnes & Noble strategy is boosting the company's bottom line, publishers can be long term without its own presence in the tablet way it may also drive book loves to Amazon.com Inc. market, which is forecast to keep growing which is plysical book sales are still growing B&N retail store closings continued to outpuce new store What will the future hold? Will BN be able to openings as had been the case since 2009. CHO Michael das a digital company and is there a future for its Klipper projected a net indoction of one-third of brick and tastes Is there a way for e-books to help stores over the next decade, reducing the total by shout 20 sell print books jest sprint books have stimated stores per year until between 450 und 900 min demand for their dipital version! Although B&N has While BRN has its back against the wall, it does have made a spirited effort to revamp its business and go to multipronged strategy for survival. Irfaces a principal to-toe with a techn. it's possible that it might be opponent with an estimated value 121 times higher than to all wonder for the storied bookseller its own (B&N has a market capitalization of $1.062 bellion Amaro's is $121.5 bilion). But it also has alles wat Publishing companies have a vested interest in BANS the way survival Physical bookmakers are indispensable for us. We effectively marketing and selling books Bookstore spore Dude way. A www publisher sales with the browsing effect" Surveys show the thatjast one-third of bookstore visitors who make a M. Lunde, Mhes, 2012 purchase walked in with a specific book in mind. Show According to Madeline McIntosh, Random House and we dent of sales operations, and digital, a bookstore's display the space is one of the most valuable places that exist for them. The Mouth hote. communicating to the consumer that a book is a big deal Wall Tiles Brick-and-mortar retail stores are not only essential for Yankee Peeling line selling physical books, but also stimulate sales of books Name Template for Case Write-up 3 pages minimum required, single line spacing, normal margins, max 12 gt font size. (Title of the Case) INTRODUCTION (5 Points) Company History Timeline which led to the problem if necessary Any other fact or figure important for introducing the company. ISSUES/PROBLEMS (20 Points) Identify and describe all the problems faced by the company You can bullet point the problems (with description) SOLUTIONS (Taken by the company) (15 Points) Solutions taken by the company to solve the above mentioned problems Name EVALUATION OF SOLUTIONS/ANALYSIS (20 Points) Evaluate the solutions taken by the company based on your understanding of the concepts from the chapter. Give a diagram (if it enhances your point) For example: Think about advantages/disadvantages of the each solution RECOMMENDATIONS (15 Points) Your recommendations based on above analysis of the solutions CONCLUSION (15 Points) . Conclusion of the case study Summarize the above text in few sentences REFERENCES (10 Points) Cite all the references using APA style. 7:06 vil : - Can this Bookstore be saved.pdf BUSINESS PROBLEM SOLVING CASE Con This Bookstore the Saved mer of the per la www dows 20. .. . - www. b. www. yeneral - es wide www.in rein, de www.M. . , Wiesbaden www . --- B. tart Times therstantias salute teeth - The Mer A. www materiales de Awww, m. Healer aa aa Oh, I HAN yaathats Arty has , aalue 7:06 vil : ( Can this Bookstore be saved.pdf 2 of 2) MR POP . wmv them and www w form ABANG BANG Wwwmode te has an medlem As a . a tree, has Watra, CA X Mama - Bios, patai would make a . Arendal , MAN E " MS-MAN - whe - ba www www ria, AN CHOM HANSI wake which Nutries ANN alie- www - is in Hist RISER
