Tender Greens Can They Keep the Green Promise in Beef Sourcing?

Then, based on the details of the case, answer the following question:

Considering Tender Greens' vision and publicly claimed ethical values, which of the six strategies outlined in the case would be the best way for the company to expand to the east coast while maintaining a commitment to food that is local, sustainable, and affordable?

• Continue with California-based boutique suppliers
• Search for and establish relationships with new beef suppliers in the East Coast
• Adopt grain-fed meat
• Adopt commercially available beef marked as "USDA natural"
• Import beef from South America
• Buy 100% grass-fed Australian meat

Your essay must include the following elements:

Introduction (paragraph):

1. A concise (1-2 sentences) problem statement that introduces the case, states the main problem and explains why it is important to solve that problem.
2. A position statement (i.e., recommended decision) which includes the recommended option and the alternatives discussed in the body along with the criteria that you will use to determine the best option. This statement should preview the body/outline of the paper and may be more than one sentence long.

Body ( paragraphs):

1. Justification for the recommended option (i.e., why is the recommended option better than the alternatives?) with evidence from the case. Be sure to also include drawbacks of the recommended option and how they may be overcome or outweighed by its merits/benefits.
2. Critique of the alternative option(s) (i.e., options that you do NOT recommend) with evidence from the case. Be sure to also include benefits of these option(s) and how they may be offset by its costs/risks/flaws.

*The order between #1 and 2 above is flexible - you may present #2 first if you have a lot more to talk about in #1. Your analysis of pros/cons of the options must be based on specific criteria (i.e., in terms of WHICH value/principle/perspective is the given option good or bad?)

Conclusion (paragraphs):

1. Action plan (e.g., the desired outcome of your recommended option, short-term and long-term steps for achieving that outcome). You may use bullet points to indicate the priority/order of the steps
2. Risks & contingency plan (e.g., things that could go wrong as you implement the action plan and what you would do to mitigate the impact)