Terangkan jenis gelagat pembelian untuk situasi berikut:

Explain the type of buying decision behaviour for the following situations:

SITUATION 1

Ahmad cuba memutuskan sama ada untuk membeli komputer riba Dell atau Surface Microsoft. Kedua-dua jenama adalah ketara berbeza dan mempunyai kelebihan unik mereka sendiri, jadi Ahmad mesti mengetahui lebih lanjut mengenai model, atribut dan harga sebelum dia membuat keputusan.

Ahmad is trying to decide whether to buy a Dell Laptop or a Microsoft Surface. Both brands are significantly different and have their own unique advantages, so Ahmad must find out more about the models, attributes and prices before he makes his decision.

(10 Markah / Marks)

SITUATION 2

Maria mencari peralatan makan yang dia boleh gunakan untuk restoran beliau. Walaupun dia tidak biasa dengan mana-mana jenama, tetapi dia perlu memastikan bahawa apa yang dibeli mesti melengkapi tema restoran kelas atasan beliau atau ini boleh mengakibatkan penyaliran wang tunai yang sia-sia.

Maria is looking for silverware that she could use for her restaurant. Even though she is not familiar with any brands, she needs to make sure that the ones she will buy complements her upscale restaurants theme or this may end up draining her cash for nothing.