Question
Term Project: Your term project for this class is a 6000 WORDS marketing plan for Netflix . Required Marketing plan Headings: Executive Summary Situation Analysis
Term Project:
Your term project for this class is a 6000 WORDS marketing plan for Netflix.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
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The Handbook Of Financial Communication And Investor Relations
Authors: Alexander V. Laskin
1st Edition
1119240786, 978-1119240785
