Term Project/Research Paper:

Advertising and Promotion Campaign

Research the current marcom situation and advertising efforts of a brand or company, and develop a multi-media advertising campaign. The campaign will include examples of advertisements (television storyboards, magazine or newspaper mock-ups, radio ads, website design), along with the objectives, copy platform and strategy. Each project must include a television story board and at least one type of sales promotion. Other media choices like print, radio, Internet, etc, could also be used.