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Terrific Teas is visiting college campuses to promote their new product line of high caffeine and sugar ice teas. They plan to have campus ambassadors
Terrific Teas is visiting college campuses to promote their new product line of high caffeine and sugar ice teas. They plan to have campus ambassadors pass out cans on campus along with an e-coupon good for $2.00 off a six-pack. What two forms of IMC is TT combining for this campaign?
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In Terrific Teas college campus promotionthey are combining two forms of Integrated Marketing ...
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Managerial Accounting
Authors: Karen W. Braun, Wendy M. Tietz, Rhonda Pyper
2nd canadian edition
133025071, 978-0133519761, 133519767, 978-0133523676, 133523675, 978-0133025071
