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Territory and Product Profitability Analysis Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are

Territory and Product Profitability Analysis

Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows:

Atlantic Wave Pacific Pounder
Sales price $300 $200
Variable cost of goods sold per unit 111 98
Manufacturing margin per unit $189 $102
Variable selling expense per unit 117 62
Contribution margin per unit $72 $40

The sales unit volume for the territories and products for the period is as follows:

East Coast West Coast
Atlantic Wave 2,880 1,440
Pacific Pounder 0 1,440

a. Prepare a contribution margin by sales territory report. Calculate the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required.

Coast to Coast Surfboards Inc.
Contribution Margin by Territory
East Coast West Coast
$ $
$ $
$ $
Contribution margin ratio % %

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