Tesco PLC is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. It is the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues.

tesco

Required:

1. Why should TESCO management focus on long-run performance? What are shortcomings of short-run performance measures? (250 words)
2. What arguments would you use to persuade an organisation to adopt the Balanced Scorecard approach? (150 words)
3. A balanced scorecard can only be used for profit-oriented companies because of its inclusion of a financial perspective. Do you agree or disagree with this statement? Justify you answer. (180 words)
4. What advantages do nonfinancial performance measures have? (200 words)
5. What are the advantages gained by TESCO in adopting the BSC? (100 words)
6. What are the steps needed to be taken by a company to implement the balanced scorecard? (100 words)
7. Identify the challenges that may face a company to implement the balanced scorecard. (220 words)