TESLA

• The intended customer: Describe the intended customer or customer profile for the new product or service.
• Opportunities in the market: Explain the opportunities in the market based on your research.
• The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
  • Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.