TESLAs entry into the German Auto Market: Gigafactory Gruenheide

Perform quantitative market research and describe the TESLA case in terms of: o Foundation, Legal Form, Number of employees o Mission and Vision o Activity, products, or services sold, etc. o Analyze the internal and external environment o Analyze and record the current market position of Tesla. o The organization in terms of its structure (functional, geographical, etc.) o The company's competitors and analyze the impact of the competition on the development of the company o Determine the strategies implemented by Tesla to maintain its competitive position in the European market by using the tools o The strengths and the weaknesses of this company; and build a SWOT.