Teslas Entry into the U.S. Auto Industry by: Donald Sull and Cate Reavis

Read the case from Tesla Motors and answer all the questions below:

QUESTIONS

1. Analyse the key elements of Tesla Motors strategy and compare them to the following competitors. (20marks)

a) Daimler includes the Mercedes-Benz brand (5marks) b) Fiat Chrysler includes Chrysler, Dodge, Fiat, and Jeep brands(5marks) c) Ford includes Ford, Lincoln, and Mazda brands(5marks) d) GM (General Motors) includes Buick, Cadillac, Chevrolet, and GMC brands(5marks)

2. Assess one of the five generic competitive strategies closely linked to Teslas competitive approach and justify its strategic choice.(30marks)

3. Critically analyse the assertion that Could Tesla not only survive but also thrive in the automotive industry the next ten years? (30marks)