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Tess is offering an online cooking website called Custom Cooks, complete with how-to videos showing Tess preparing special entrees and desserts. Tess will also give
Tess is offering an online cooking website called Custom Cooks, complete with how-to videos showing Tess preparing special entrees and desserts. Tess will also give subscribers her recipes and answer any of their cooking questions. To build her customer base, Tess is offering one month free for a subscription-based service to Custom Cooks. What type of example is Custom Cooks ? Explain
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
