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Tess is the development manager for the Isabelle Stewart Gardner Museum in Boston, working on a new donor recruitment campaign. She was trying to decide

Tess is the development manager for the Isabelle Stewart Gardner Museum in Boston, working on a new donor recruitment campaign. She was trying to decide which type of donor to cultivate.

  1. Her first choice was ayounger, arts activewoman living in Boston.This type of woman was likely to give insmallerincrements, about$250per year, but, given her young age, could be expected to donate to the museum for the next15years. This type of donor costs$100to acquire, and$20per year for adminstrative & marketing communications costs.
  2. Her other choice was an elderly, charitably inclined, suburban woman. This type of woman gavebiggifts, on average around$2,500per year, but only could be counted on to give to the museum for2years. This type of donor requires a bit more attention, so it costs$500to acquire,and$20per year for adminstrative & marketing communications costs.

Using just this information (no variable costs, no discount rate), what is theDOLLAR DIFFERENCEbetween the younger donor's and the older donor's CLV?

Group of answer choices

$1,110

$850

$900

$1,000

$910

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