Test Content Question 8 2 Points Which of the following is NOT a reason that makes service pricing strategy different and difficult? A the "time value of money" theory cannot be applied B calculating the cost of creating a service process is harder than calculating the cost of manufacturing a product service pricing can be hard for some customers to understand, making it seem unethical sometimes D it's tough to define a "unit of service" and establish a basis for pricing E the same service may have more value to customers when delivered fasterTest Content Which of the following are NOT involved in location strategy? (A) customer needs the availability of space in the target area customer expectations competitive activity 65) the nature of the service organization Test Content How many benefits should a positioning statement have? (A) One As many as the competitors have in theirs. (9 As many as the service has. Any number is fine 65) Two Test Content The typical "post-purchase" costs include: (A) necessary follow-ups the time spent returning from the service location 6:) the time spent "recovering" from a bad service experience @ non-warranty-related expenditures 6;) u n necessary expenses Test Content Which branding strategy is Bell using with Bell Fibe internet service? Test Content Customers being turned away or having to wait is an implication of which aspect of services? ([9 People may be part of the service experience. Intangible elements usually dominate value creation. Most service products cannot be inventoried. Customers may be involved in co-production. 65) Services are often difficult to visualize and understand. Test Content Brand Meaning is typically driven by several things, including: an increase in brand value the rewards given to valued Customers ((9 the Customer's experience with the company @ the supplementary services provided by the company the repositioning of services to the Customer Test Content All of the following are ways of reducing non-monetary costs for customers of your service except: CA) eliminating or redesigning unpleasant or inconvenient procedures reducing the amount of time spent at each stage of the service eliminating unwanted physical costs eliminating or reducing unpleasant sights, sounds, and smells suggesting ways that customers can save money on other services