Text book is Marketing Management by Philip Kotler and Kevin Keller

In Chapter 12, the authors outline several strategies for growing brands. Imagine you are the Chief Marketing Officer for Ivory Soap. Choose two of the growth strategies from chapter 12 and explain: 1. Why these two strategies are more appropriate than the others 2. How you would execute these two strategies for your brand Be specific! What marketing tactics would you need to utilize and what outcome(s) would you be striving for. In Chapter 13, the authors outline several strategies for differentiating products. Choose at least two* that you would use for Ivory Soap and explain: 1. Why these two strategies are more appropriate than the others 2. How you would execute these two strategies