Text Book / Operations & Supply Chain Management Collier / Evans, 2nd Edition

Select a company of your choice.

1. Identify the customer wants and needs and their buying behaviors.

2. Compare and contrast the company's operational competitive advantages relative to their competition.

3. Discuss how well they are executing their strategy and what operational improvements you would recommend to improve their performance?

Your original response is to be be a minimum of 300 words, incorporate the course concepts and terminology and use at least two external sources to add credibility to your response.