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Text messaging, also known as SMS, is the cornerstone of leading marketers' mobile marketing programs. Which of the following is not an approach to build

Text messaging, also known as SMS, is the cornerstone of leading marketers' mobile marketing programs. Which of the following is not an approach to build out your SMS strategic plan?

A. Set up your budgets B. Get your campaigns approved by the mobile operators C. Create an alert service subscription program D. Email your text messages to customers E. Build your messaging database

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