TEXTBOOK:

Dees, W., Walsh, P., et. al (2021). Sport Marketing (5th ed.). Human Kinetics.

Topic:

There are (5) major areas when it comes to an organization's sport sales department.

1. Inside Sales
2. Corporate/ New Business Sales
3. Group Sales
4. Premium Sales
5. Service

For the assignment, based on research, pick one of those topics above of these roles and their impact on a professional/semiprofessional sport organization. (Use outside sources, in text citation and use details)

Outline & Expectations:

• Use your textbook and a minimum of two (2) journal articles (use any library databases...you can, include websites and online newspaper sources in addition to two journal articles).