textbook ISBN-13: 978-1-337-28265-9 Advertising, Promotion, and other aspects of Integrated Marketing Communications

Chapter 5

Discussion Question 8

Most readers of this text fall in the millennial age cat- egories. Just because you share this commonality with all other millennials, does this one piece of informa- tion about you and your cohorts represent a sufficient basis on which a marcom practitioner might aim its advertising efforts?

Chapter 6

DQ 5

The famous Geico gecko commercial humanized a gecko by using personification. The gecko was given a cockney British accent and explained how cheap Geico insurance would be. Explain how this ad illustrates allegorical presentation in advertising. Do the same for the Allstate Mayhem Guy.