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TextBook: Principles of Marketing for a digital Age - Tracy L. Tuten Chapter 6 Amazon is the market leader with roughly 70% of smart home
TextBook: Principles of Marketing for a digital Age - Tracy L. Tuten
Chapter 6
Amazon is the market leader with roughly 70% of smart home product sales. Its product development strategy is establishing a branded smart home ecosystem. It has developed many products for its Amazon Basics line of products, all of which integrate with Amazon Echo and Alexa.
For Discussion
- What are the benefits offered by Amazon's smart home products in terms of the levels of product value (e.g., core, augmented)?
- How would you describe the Amazon Basics line of products in terms of product portfolio management?
- Where does Amazon Basics and adoption of Alexa fall on the Hype Cycle?
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