TextBook: Principles of Marketing for a digital Age - Tracy L. Tuten

Chapter 6

Amazon is the market leader with roughly 70% of smart home product sales. Its product development strategy is establishing a branded smart home ecosystem. It has developed many products for its Amazon Basics line of products, all of which integrate with Amazon Echo and Alexa.

For Discussion

1. What are the benefits offered by Amazon's smart home products in terms of the levels of product value (e.g., core, augmented)?
2. How would you describe the Amazon Basics line of products in terms of product portfolio management?
3. Where does Amazon Basics and adoption of Alexa fall on the Hype Cycle?