T/F

(1) One of the aims of sponsorship is to demonstrate the firm's involvement with the community. (2) The key questions in branding are: "Who are our customers? How can we get to know more of them?" (3) In B2C (business-to-consumer) marketing, advertising is more important than other forms of marketing, because sales depend largely on the impulse of consumers. (4) The marketing of stock and bond indices is B2C marketing (5) In financial advertisings, marketers rely on emotions/celebrities/humor because they need to increase the value of customer, defined as the average after-tax management fee paid multiplied by the number of holding years. (6) Sponsorship activation/leverage refers to the additional investment made by a firm over and above the amount paid to the event itself. (7) Because the underwriting of bonds and stocks is a process that takes many months to implement, investment banks base their marketing more on personal relationships than on advertising