Question
Thai Agro Inc. is one of the Thailand agriculture companies established in 2005. The company has four business divisions: Plantation Division (PD), Tourism Division (TD),
Thai Agro Inc. is one of the Thailand agriculture companies established in 2005. The company has four business divisions: Plantation Division (PD), Tourism Division (TD), Food Division (FD) and Educational Division (ED). In 2020, the sales of each division (in Thai Bhat) was as follow: PD (TB500,000); TD (TB250,000), FD (TB350,000) and ED (TB80,000). The net profit of the four divisions were TB350,000, TB150,000, TB140,000 and TB35,000 respectively. Meanwhile, SiamExotic Agro which is the leading competitor in Thailand Agriculture Industry, has revealed its sales for the same divisions (in Thai Bhat) for fiscal year 2020 as follow: PD (TB650,000), TD (TB400,000), FD (TB650,000), and ED (TB200,000). According to the Annual Report of the Thailand Ministry of Agriculture, the industry sales growth rates in 2020 for those for division are: PD (+20), TD (-10), FD (+5), and ED (-15). Based on the information given in the above scenario: a) Develop a BCG Matrix for the Thai Agri Inc. Show all relevant works or calculations. (Note: Marks will not be awarded if the works or calculations are not included). b) Present the analysis of each division and suggest two (2) strategies for the Thai Agri Inc. (You are encouraged to present the analysis in a table format) c) Based on your analysis, in your opinion, what would be an appropriate strategy implementation for the Thai Agri Inc.
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