Question
THAI Smile is a brand-new subsidiary airline of THAI Airways whichis operated under the management of Thai Smile Airways Company Limited. A brand positioning of
THAI Smile is a brand-new subsidiary airline of THAI Airways whichis operated under the management of Thai Smile Airways Company Limited. A brand positioning of Thai Smile is light premium. THAI Smile offer variety of products and services to meet the need to passengers who want to travel in a short distance flight session while ensuring greatest comfort and convenience for a superior air travel experience.
Based on the above, identify the positioning practice by THAI Smile. Explain how does positioning help in deciding on marketing strategy?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
