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Thaler, R. H. (2015). Misbehaving: The making of behavioral economics . WW Norton & Company. Topic A (Thaler 7) - What is acquisition utility? Transaction

Thaler, R. H. (2015).Misbehaving: The making of behavioral economics. WW Norton & Company.

Topic A (Thaler 7) - What is acquisition utility? Transaction utility? How do they interplay with pricing strategies and "sales", "bargains", etc.

Topic B (Thaler 8) - What is a sunk cost? What is an example of how a sunk cost can lead to sub-optimal financial +decision-making?

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