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82 Why is the selection of a retail location so critical to a store's success?

a.

Employee density is affected by the area in which the store is located.

b.

A location decision typically requires long-term commitment of resources.

c.

Customers will not drive out of their way to find a store.

d.

A location decision ties up funds that will not appreciate or gain in value.

83Railroads often offer their customers a trucking service for local delivery or trailers for piggybacking loads to their final destination. Which of the following statements justifies the addition of these services to their strategic plans?

a.

Local delivery has high market attractiveness.

b.

New business units are needed to continue growth.

c.

Their mission statements reflect their belief that they are transportation companies, not just railroads.

d.

Diversification is needed to survive.

84Paramount Canada's Wonderland, an amusement park in Ontario, offers reduced rates on weekdays and higher prices for those who want to attend on weekends. It also offers lower prices for patrons who enter the park after 4 p.m. Because the park is focusing on coordinating supply and demand by varying prices, which type of pricing objective for service firms is it using?

a.

revenue oriented

b.

image focused

c.

operations oriented

d.

equity oriented

Clear my choice

85Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors,and many other places that are not as obvious. Its railing is moulded into bicycle racks. You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to prevent patients from falling out of hospital beds.

Refer to the scenario. Etruscan has experienced a strong increase in railing sales as a result of the growth of school football. Which type of demand is this increase for railings as a result of the need for new football stadiums?

a.

joint

b.

fluctuating

c.

inelastic

d.

derived

Clear my choice

86Western Union is in the business of international money transfer. An individual working in Canada can transfer a portion of his or her earnings to family members living in another country. Which type of service is the wire transfer of funds provided by the company?

a.

benchmarked

b.

primary

c.

supplementary

d.

core

The Rice Millers' Association claims that if the Japanese government would remove the tax on imported North American rice, Japanese consumers would save $6 billion annually. What is this tax an example of?

a.

a tariff

b.

a transfer fee

c.

an embargo

d.

an import quota