Thanks for posting in the discussion. How could Tesla use research to improve their products and meet customer needs or wants? How does culture relate to Tesla's marketing efforts? How would you measure values, beliefs, or certain conventions through surveys and interviews? Which would be the best way to get information or would a mixed method work? How are companies adapting to social marketing and societal marketing? How does social responsibility help to build trust with customers? Why is Tesla's marketing better than the competition? How will research be used to better develop automated cars?