Thanks to the internet and media, we hear about new research almost every day- from the good, the bad, and ugly. Some research is important but may have a high moral cost (such as animal research in the pharmaceutical industry). Some research costs very little, but the findings may be judged as less than "spectacular" ("Which was the Tastiest Dinosaur?"- yes, that was real. And if you're wondering, it was theornithomimosaur). In applied behavior analysis, we pride ourselves on our foundation of single-case research studies that make meaningful gains on the individual unit, not just en masse (though obviously replicability matters).

• When is the price of research too high (feel free to mention any variable that makes that meaningful- resources, money, subjects)?
• How do you draw your personal "line in the sand" when it comes to research?
• Where does behavior analytic research need to go next?
• Which BCBA code applications could apply? Which references support this?