Thanks

Wing is also a popular player, seen frequently in the community, using his humor and occasionally outra geous behavior to develop a local fan club called the "Wingers. None of the other players comes close to Wing in popularity. Head Coach Bud Brown, a 15-year veteran of the Bulls, is optimistic for the coming season, noting the team's luck has got to change." The Bulls have had only two winning seasons in the last 10 years. The Waynesboro baseball park is somewhat typical of AA parks, though somewhat older and a bit smaller. It serves a variety of soda, beer, and nachos to its fans on game days. Also in a 150-mile radius of Waynesboro are three NASCAR venues, two outdoor concert venues, 12 colleges with competitive sports teams, one major league football team, and one major league basketball team. There is no major league baseball team Jack Smith, a consultant for the Waynesboro Bulls, has been asked to complete a value chain analysis of the franchise with a particular focus on a comparison with a nearby competing team, the Durham Buffalocs. Jack has been able to collect selected cost data as follows for each of the six steps in the value duin Single-ticket price range from 54.50 to $8.00, and average paying attendance is approximately 2,200 for Waynesboro and 3,400 for Durham. Durham Buffalo $0.50 0.25 Average Cost per Person at Scheduled Games Waynesboro Bulls Activities in the Value Chain $0.45 Advertising and general promotion expenses 0.28 Ticket sales: At local sporting goods stores and the ballpark 0.65 Ballpark operations 0.23 Management compensation 0.95 Players' salaries Game-day operations security, special enter- tainment, and game-day promotions Total cost 0.80 0.18 1.05 0.65 $3.43 Required Analyze the value chain to help Jack better understand the nature of the competition between the Bulls and the Buffaloes and to identify opportunities for adding value and/or reducing costat activity. 2. SWOT Analysis Required Refer to the information in Self-Study Problem I, regarding the Waynesboro Bulls. Prepare a SWOT analysis for the Bulls. 3. The Balanced Scorecard Required Refer to the information in Self-Stady Problem 1. regarding the Waynesboro Bulls. Prepare a balanced Scorecard for the Bulls. Please visit Connect to access a narrated, animated fatorial for solving these problems Self-Study problems 1. Value-chain Analysis The Waunes boro Bulls are a class AA base ball team and fan club for the Atlanta Braves. Bulls's league consists of eight teams that are all located within a 150 mile radius of Waynes boro, The Bulls ranked sixth of eight last year, but have high hopes for the Coming season in part because of the acquisition at the end of the last season of a great new pitcher, Wing Powers. Wing had Second - best ERA last season