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stablished in 1981, Giordano has grown framfara calcubing walang international retailer of men's women's and children's apparel Gideo embodies tode contemporary lifestyle choices - simplicity is design and quesity in whitene Theme commitment to superior service and outstanding qualey and value la cabind the company Nefully y execute its multiple market and multiplehandegy. Today, Gwostes around 2.100 tot in more than 30 countries while conting to developed Brands with quality value and customer service. The one of Greas to provide essential and timeless fashion for all and to develop apparel for everyone regateway nationality or culture, truly illustrating our brand Well Without Siren Asuming that you are the Sales Director of God, and we have med of business portfolio lt reveals that the sales for and we products presse mall market share because of the veprimetimal activities this month The sale of waar products in good as expected, but it will meerde comidable investment in innovation for maintaining high market share. The murkiet share of women who is head of other competitors However, the market share of law product bere deopping for nine cometove menthe Source modified from runn.com State the FOUR business portfolio approaches using the Grow-Share Mutrik. Et with supporting room ONE kind Giordano's product med i theles likely to fit into EACH appeach. Question BI Established in 1981, Giordano has grown from a manufacturer of casual clothing into a leading international retailer of men's, women's and children's apparel. Giordano embodies today's contemporary lifestyle choices - simplicity in design and quality in substance. The total commitment to superior service and outstanding quality and value has enabled the company to successfully execute its multiple-market and multiple-brand strategy. Today, Giordano operates around 2,100 stores in more than 30 countries while continuing to develop and grow Giordano Brands with quality, value and customer service. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value "World Without Strangers". Assuming that you are the Sales Director of Giordano, and you have received a sales summary of business portfolio. It reveals that the sales for junior wear products grows rapidly from a small market share because of the massive promotional activities this month. The sales of men wear products is good as expected, but it still needs considerable investment in product innovation for maintaining high market share. The market share of women wear products is ahead of other competitors. However, the market share of ladies wear products is low and has been dropping for nine consecutive months. (Source: modified from http://corp.giordano.com.hk/en/vision.aspx) State the FOUR business portfolio approaches using the BCG Growth - Share Matrix. Evaluate with supporting reasons ONE kind of Giordano's product mentioned in the sales summary is likely to fit into EACH approach. (20 marks) stablished in 1981, Giordano has grown framfara calcubing walang international retailer of men's women's and children's apparel Gideo embodies tode contemporary lifestyle choices - simplicity is design and quesity in whitene Theme commitment to superior service and outstanding qualey and value la cabind the company Nefully y execute its multiple market and multiplehandegy. Today, Gwostes around 2.100 tot in more than 30 countries while conting to developed Brands with quality value and customer service. The one of Greas to provide essential and timeless fashion for all and to develop apparel for everyone regateway nationality or culture, truly illustrating our brand Well Without Siren Asuming that you are the Sales Director of God, and we have med of business portfolio lt reveals that the sales for and we products presse mall market share because of the veprimetimal activities this month The sale of waar products in good as expected, but it will meerde comidable investment in innovation for maintaining high market share. The murkiet share of women who is head of other competitors However, the market share of law product bere deopping for nine cometove menthe Source modified from runn.com State the FOUR business portfolio approaches using the Grow-Share Mutrik. Et with supporting room ONE kind Giordano's product med i theles likely to fit into EACH appeach. Question BI Established in 1981, Giordano has grown from a manufacturer of casual clothing into a leading international retailer of men's, women's and children's apparel. Giordano embodies today's contemporary lifestyle choices - simplicity in design and quality in substance. The total commitment to superior service and outstanding quality and value has enabled the company to successfully execute its multiple-market and multiple-brand strategy. Today, Giordano operates around 2,100 stores in more than 30 countries while continuing to develop and grow Giordano Brands with quality, value and customer service. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value "World Without Strangers". Assuming that you are the Sales Director of Giordano, and you have received a sales summary of business portfolio. It reveals that the sales for junior wear products grows rapidly from a small market share because of the massive promotional activities this month. The sales of men wear products is good as expected, but it still needs considerable investment in product innovation for maintaining high market share. The market share of women wear products is ahead of other competitors. However, the market share of ladies wear products is low and has been dropping for nine consecutive months. (Source: modified from http://corp.giordano.com.hk/en/vision.aspx) State the FOUR business portfolio approaches using the BCG Growth - Share Matrix. Evaluate with supporting reasons ONE kind of Giordano's product mentioned in the sales summary is likely to fit into EACH approach. (20 marks)